Amazon Prioritizes Star Ratings Altering Seller Tactics

Amazon Prioritizes Star Ratings Altering Seller Tactics

Amazon's review system is undergoing a significant change, with increased weighting for star ratings and potentially reduced weighting for the number of reviews. This benefits new products but poses challenges for established ones. Sellers need to improve product quality and service to adapt to the policy change. Recent technical glitches on Amazon, causing some product reviews to be invisible, have further complicated seller operations. Sellers need to closely monitor these changes and adjust their strategies accordingly.

01/04/2026 Logistics Industry Insights
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Amazons Inspire Challenges Tiktok in Social Commerce Push

Amazons Inspire Challenges Tiktok in Social Commerce Push

Amazon launched 'Inspire,' a TikTok-like feature, aiming to challenge TikTok with short video shopping. Leveraging its vast user base and established e-commerce ecosystem, Amazon has the potential to succeed in this arena. Inspire allows users to discover and purchase products directly from short, engaging video content. This move signifies Amazon's effort to tap into the growing popularity of social commerce and compete with the dominance of platforms like TikTok in the short-video shopping space.

01/04/2026 Logistics Industry Insights
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Amazon Introduces Feature to Enhance Product Conversions

Amazon Introduces Feature to Enhance Product Conversions

Amazon's "New Model" feature helps sellers promote upgraded products by displaying links to the new version on the older listing page, driving traffic conversion. This article details the concept, setup requirements, operational steps, and precautions for using this feature, providing sellers with a practical guide. It explains how to leverage the existing traffic of older product listings to boost the visibility and sales of newer, improved models. This can significantly improve product discoverability and overall sales performance.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Warned Against Common Product Selection Mistakes

Amazon Sellers Warned Against Common Product Selection Mistakes

This article identifies four common mistakes in Amazon product selection: blindly trusting the BSR list, relying on rumors, copying products from wholesale websites, and making subjective assumptions. The article emphasizes that product selection should be based on market research and data analysis, avoiding blind following and subjective judgment to reduce risk and increase the likelihood of success. Focusing on data and market trends is crucial for effective product selection and avoiding common pitfalls in the competitive Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Cut Costs Boost Sales with PPC Strategies

Amazon Sellers Cut Costs Boost Sales with PPC Strategies

This article highlights Amazon Ads optimization case studies, focusing on traffic challenges for high-priced products. It offers practical techniques such as SKAG adjustments, bid optimization, Sponsored Brands Video (SBV) strategies, data-driven campaign management, and VCPM utilization. These strategies aim to help sellers double sales and reduce ACOS, providing new insights into PPC implementation. The article emphasizes actionable steps and real-world examples to improve campaign performance and drive results for premium product listings on Amazon.

01/04/2026 Logistics Industry Insights
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EU Lighting Export Guide Certifications and Compliance Explained

EU Lighting Export Guide Certifications and Compliance Explained

This article provides an in-depth analysis of the various certifications required for lighting exports to Europe, including CE, UKCA, RoHS, GS, and ERP certifications, as well as Amazon platform compliance policies. It emphasizes the importance of compliance and offers practical guidance for lighting exporters, helping businesses successfully enter the European market. The guide covers essential aspects of meeting regulatory requirements and navigating the complexities of European standards to ensure smooth market access for lighting products.

01/04/2026 Customs Knowledge
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Amazon Sellers Prepare for Q4 Holiday Sales Surge

Amazon Sellers Prepare for Q4 Holiday Sales Surge

Preparing for the Q4 peak season is crucial, and Amazon sellers need to identify potential bestsellers in advance. This article, based on market data analysis, recommends holiday bestsellers such as Halloween decorations/candies, Thanksgiving decorations, gift boxes, and Christmas decorations. It aims to help sellers accurately target the market and capitalize on the Q4 opportunity. Identifying these products early allows for sufficient inventory and optimized listings, maximizing sales potential during the busiest shopping period of the year.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Targeted Keyword Strategies

Amazon Sellers Gain Edge with Targeted Keyword Strategies

Struggling with keyword research for Amazon variation products? Cerebro's "Exclude Variations" feature offers a solution by precisely targeting keywords for individual child ASINs. This allows for more focused and effective marketing campaigns, saving time and resources. By isolating the performance of each variation, you can identify high-performing keywords specific to each product, leading to improved visibility and increased sales. Optimize your Amazon listings and boost your marketing ROI with this targeted approach to keyword research.

01/05/2026 Logistics Encyclopedia
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Chinese Sellers Dominate Ebay Top 100 Amid Warehouse Policy Gains

Chinese Sellers Dominate Ebay Top 100 Amid Warehouse Policy Gains

This article provides an in-depth analysis of the latest eBay trends, revealing the rise of Chinese sellers in the Top 100 seller list. It analyzes market opportunities for warm products under the energy crisis and details the optimization of eBay's overseas warehouse policy. A seller action guide is provided to help seize market opportunities and achieve performance growth. Furthermore, it shares eBay seller advancement secrets, forecasts future platform development trends, and offers comprehensive guidance for sellers.

01/05/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with Targeted Google Ads

Ebay Sellers Boost Sales with Targeted Google Ads

This article details how eBay sellers can leverage Google Ads to promote their products, covering key steps such as precisely targeting audiences, creating compelling ads, flexibly controlling budgets, paying per performance, and continuously analyzing data. By implementing these strategies, eBay sellers can effectively increase product visibility, attract more potential buyers, and ultimately drive sales growth. The focus is on practical application and achieving measurable results through targeted advertising and data-driven optimization of Google Ads campaigns for eBay listings.

01/05/2026 Logistics Encyclopedia
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